Since 1883, generations of American workers have come to depend on Wolverine boots for comfort and durability. Today, Wolverine continues to deliver on its promise with an extensive range of premium products including boots, shoes, apparel and gear.
Established in Rockford, Michigan, Wolverine made the original boots that helped build the railroads, erect skyscrapers, and expand highways across this great country. A historic mile marker for the brand took place in 1914, when Wolverine introduced a footwear line called the 1000 Mile Boot®, setting the standard for durable footwear.
In 1991, Wolverine introduced the first in a long line of modern-day comfort systems with the launch of Wolverine DuraShocks®, a revolutionary comfort technology that features compression pads in the heel and forefoot. These compression pads absorb shock and return energy.
Today, Wolverine is a leader in the industry because of a relentless commitment to continuous innovations in comfort technologies. Wolverine has built upon the original Wolverine DuraShocks tradition with a long line of proprietary comfort systems that include Wolverine DuraShocks SR®, Wolverine Fusion®, Wolverine Compressor®, Wolverine MultiShox®, Wolverine MX®, and the most recent introduction, Wolverine Contour Welt®. Unique to Wolverine, these comfort systems are backed by a 30-day comfort guarantee – they are The World’s Most Comfortable Boots and Shoes. Guaranteed.®
Wolverine’s heritage of comfort and durability are integrated in a full-line of authentic workwear and rugged outdoor apparel. Built to withstand the challenges of real life, Wolverine apparel is designed for active men that need the freedom to move. Innovative construction and styling details provide long lasting comfort in Wolverine apparel.
Wolverine speaks clearly with an authentic voice. It is a voice that rings proud with all the commitment, grit and hope of the American men and women we serve. The footwear, apparel and gear reflects the values of the craftsmen whose pride in their work has made Wolverine the gold standard for comfort, quality and performance. Wolverine products are among the finest to be found anywhere in the world, with advanced technologies that add unparalleled safety, durability, and especially comfort. Wolverine will handle the toughest days and keep coming back for more. They are RELENTLESS BY NATURE.